InterimCMO
Growth marketing for startups
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We grow companies

InterimCMO is an extension of your core team that drives your startup, your investment, or your established brand
through the initial—and transitional—phases.

 

 

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What We Offer

 
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PITCH PACKAGE

Get Funded or Acquired

We help you develop investor-facing materials to raise a round or facilitate an acquisition.

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Revenue Marketing package

Get Customers or Partners

We help you develop the sales and marketing collateral you need to sell B2B or B2C.

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 CONTENT MARKETING package

Create Effective Content Marketing

We show you how to create and distribute great content to drive qualified traffic.

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BRAND / rebrand package

Build or Pivot Your Brand

We help you position and communicate about your company or product.

 
 

 
 

Who We Work With

 

Many of our clients come from prestigious accelerators, like TechStars and Highway1, or from VC firms. We also work with established brands in need of something new.

We are based in Silicon Valley and New York City, but work with clients around the globe.

 
 
Harley Davidson Motorcycles
The Huffington Post
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Kissmetrics
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ADWEEK
Startups.co
VentureBeat
MakerBot
Shelf
 
 
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Why We Do What We Do

 
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We plug and play into your company for as little or as long as you need.

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We're focused on results. Everyone we work with meets or exceeds their goals. 

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We're process masters. We set up lean operations to help you become and stay super efficient.

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We train you to keep growing without us. 

 

 

Market Validation

 
 

"Megan is an impressive and effective marketer and strategist, as Adweek's team discovered when she came aboard to refresh our revenue marketing. Megan worked quickly to understand the business and its needs, forged relationships across departments, and drew on her own expertise in publishing and media to devise new frameworks, messaging, and materials that upgraded our go-to-market position immensely. Everyone here found Megan a pleasure to work with, and I recommend her without reservation."

KOLBY YARNELL, VP OF NATIVE ADVERTISING & CONTENT DEVELOPMENT
ADWEEK

 

“Megan helped us hide a highly complex technical product behind a vibrant, clear language that speaks to both developers and enterprises. She is straight to the point and a true wordsmith with great empathy for the various audiences and user groups.”

Christian Umbach, Cofounder & CEO
Xapix.io

 

“Megan has a natural gift for seeing the whole picture and combining actionable insights with content strategy.”

Joe Van Brussel, DIRECTOR OF CONTENT
BrandStudio at The Washington Post

 

“Megan brings high energy and creative perspective to the teams and projects on which she works. With her entrepreneurial spirit, leadership, professionalism, and ability to do whatever it takes, Megan is fantastic to have on your team.”

Jon Hegranes, COFOUNDER & CEO
KittYhawk

 

"Megan set a new bar for our company’s metrics, and offered expert mentorship to our growth team to ensure the improvements were sustainable. She also served as a massive source of guidance with regards to our content strategy, and made several high-impact product and operational improvements. I cannot recommend her services enough!"

Ryan Rutan, Partner & CIO
Startups.co

 

“By far one of the best I’ve worked with.”

Shastri Mahadeo, Cofounder & CEO
Union Crate

 

“Megan is a keen analytical and strategic thinker. She helped craft AOL Partner Studio’s go-to-market story around data, and was instrumental in defining how we use data to inform content strategy for branded, native, and editorial content today. Megan is crazy smart, personable, patient and collaborative.”

Trevor Yeats, Marketing Director
AOL

 

“Working with Megan was a productive and rewarding experience due to her commitment to high quality, clarity in communication and savvy leadership skills.”

Caitlin Crawford, Director of Digital Marketing
Live Nation Entertainment

 

“Megan is smart, savvy and creative in her approach to social media...a real professional...great to work with...effective results.”

Steven Stralser, Professor Emeritus | CEO
THUNDERBIRD | MBA in a Day

 
 

 
 
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The InterimCMO Origin Story

 
 
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Megan Groves

Founder & MANAGING DIRECTOR

 

Megan is the Founder & Managing Director of InterimCMO, a marketing consultancy for the interim.

Working with 100s of startups as a Mentor and Advisor at leading tech accelerators, she witnessed the growing pains of these early-stage companies: they were in dire need of marketing to drive sales and become more profitable, yet they didn’t have the profit to build out a long-term in-house marketing team.

At the same time, Megan saw a similar kind of suffering at more mature companies: their growth was limited not by lack of resources, but by fresh, external perspectives and implementation that could help revive their brand or lighten up years of processes.

Megan’s varied and non-linear background—from startups to corporations and across B2B and B2C industries—became an asset as she realized that her high tolerance for change and pursuit of growth were consistently facilitating positive outcomes in tough business situations. She began to notice a pattern of getting called in to help founders with their go-to-market strategy and executives set up new orgs or lead a rebrand, and realized these are the places in which she thrives.

So she created a company to do more of that.

The InterimCMO team is carefully selected and works closely with Megan to constantly model the skill development, collaboration, and lean, people-planet-profit thinking they seek to help clients with.

Most companies big or small that are trying to do great things have periods of extreme challenge and chaos and benefit from strategic guidance and skilled execution for a focused period of time. That’s the InterimCMO model.